With the beauty industry booming, now looks the right time for Beauty Tech Group to head for an IPO on the London Stock Exchange with a reported value of £350 million.

The Cheshire-based group, launched by Laurence Newman and Andrew Showman over 15 years ago, is best known for its LED facemasks worn by celebs such as Kim Kardashian and Serena Williams.

The owners said the move to launch a so-far-unscheduled initial public offering aims to “take the business to the next level”.

Initially known as CurrentBody.com, it makes beauty equipment for home use with its red LED masks, which retail for around £400 and claim to reduce wrinkles, plus lasers for hair removal and electric acne treatments, within its product portfolio.

The at-home beauty market is still a small-but-growing sector,

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