Adcolor, the trade organization that celebrates and promotes creative industry diversity, will host its 2025 conference and awards from Nov. 11 through Nov. 14 in Orlando, Florida.

Its award suite, the Adcolor Awards, originally launched in 2007 and recognizes diverse communities who embody Adcolor’s mission, “Rise Up, Reach Back.”

This year, in partnership with ADWEEK, Adcolor will honor Richelieu Dennis, the executive chairman of the Sundial Group of Companies, as its 2025 Adcolor | ADWEEK Beacon Honoree. The award honors leaders who leverage their platforms to amplify community, foster representation, and inspire meaningful change.

Dennis, a renowned entrepreneur, is best known as the founder of Sundial Brands, parent company of SheaMoisture and Nubian Heritage.

In 2017, he sold Sun

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