As the Buffalo Bills kicked off their 2025-26 season earlier this week, the Bills and Maple Leaf Sports & Entertainment (MLSE) announced today that they have entered into a multi-faceted partnership to celebrate the shared passion for sport north of the border and to help grow the game of football with Canadian youth.

The partnership looks to build connections with Canadian football fans through MLSE's existing portfolio of premier destinations and sports teams, including the Toronto Argonauts, Toronto Raptors, and Toronto FC. The partnership will feature youth camps with the Toronto Argonauts, exclusive apparel collaborations, watch parties at Real Sports Bar & Grill, Bills prizes and giveaways featured at select games across the portfolio of MLSE properties, and more.

This strategic pa

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