(Bloomberg/Mark Gurman) — Apple Inc. will hold its biggest product launch event of the year Tuesday, when the company is set to unveil the new iPhone 17 lineup, smartwatches and AirPods ahead of the holiday season.
The video presentation — carrying the tagline “awe dropping” — will kick off from the company’s headquarters in Cupertino, California, at 10 a.m. local time. Bloomberg News will have full coverage, including a live blog with play-by-play reporting and analysis.
Here are six key things to watch out for:
A Thinner iPhone
The most notable introduction will be a product that’s expected to be called the iPhone 17 Air. It represents the company’s first entirely new smartphone model in several years. The big change: This iPhone will be the thinnest-ever by far and about a third sli