Interest in more natural beauty options is on the rise.

According to Precedence Research , a Canada/India-based company, the global market for natural and organic cosmetics is projected to grow to US$103.23 billion by 2034 from US$41.65 billion in 2024.

The shift has prompted some cosmetic companies to clean up ingredient lists and highlight natural inclusions, while others are leaning in to their plant-based roots.

“For us, it’s definitely not a trend,” says Alexa André, a doctor in pharmacy and the scientific communication manager at the French brand Yves Rocher.

Founded in a small town in northwestern France called La Gacilly, which is situated along the banks of the Aff River in the region of Bretagne, the company’s namesake founder long believed in the power of plant science.

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