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The Whitaker Group and New Balance are once again proving that sneakers are more than footwear — they’re vehicles for storytelling. Their latest campaign, Swing Different , arrives with the debut of the New Balance 740 Willful Bias For Discovery , a silhouette that blends style, performance, and individuality. Launching on September 19, 2025, across A Ma Maniére, Social Status, APB, and JAIDE, the release continues a partnership defined by narrative depth and cultural resonance.
Swing Different: A Statement in Motion
The campaign unfolds on an unconventional stage: the golf course. In the short film, a self-assured golfer arrives not in traditional spikes, but in the 740s, turning heads with every stride. His confidence isn’t simply aesthetic — it’s a ph
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