Table of Contents Show

Every September, Apple commands the spotlight with a keynote that defines the next year of consumer technology. The 2025 Apple Event, hosted at the company’s headquarters in Cupertino, California, drew thousands of in-person attendees and millions of live stream viewers worldwide. This year’s product lineup did not disappoint, with the introduction of the ultrathin iPhone Air, the highly anticipated iPhone 17, the third-generation AirPods Pro, and the Apple Watch Series 11. While a foldable or all-glass iPhone did not materialize, Apple delivered new features and advancements that signal where the company’s design and engineering priorities are headed.

The iPhone Air

At just 5.6mm thick, the iPhone Air is Apple’s thinnest iPhone to date. Crafted with a titanium c

See Full Page