This isn’t just gas station-convenience store food—it’s a snack with potential to resonate far beyond the shelves. Cheez-It is rolling out its biggest innovation in three years with Cheez-It Crunch, a new line featuring a distinctive 3D shape and an amplified crunch factor.

The launch responds to growing consumer demand for more adventurous snacking experiences. The new product line combines a real all-cheese tradition with three new flavors: Kick’n Nacho Cheese, Zesty Jalapeno Cheddar, and Sharp White Cheddar.

The iconic snack has come a long way since its 1921 debut. According to Food Network’s Unwrapped, the Kellogg factory in Battle Creek, Michigan, now produces over 200 million pounds of Cheez-Its annually. The manufacturing process involves massive quantities of cheese, with the fa

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