Loudoun County leads Virginia visitor spending, according to a new report that also included Dulles airport traffic in that count.

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Last year was a strong year for tourism spending in Virginia, with a total of $35.1 billion spent by 114.5 million visitors, up 5.4% from 2023, Tourism Economics’ report on the economic impact of visitors to Virginia in 2024 revealed. Overnight visitation to Virginia rose by more than 1 million to 44.7 million, surpassing pre-pandemic levels and setting a new record.

Loudoun County retains the title of most visitor spending, large

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