4 min read

It's September again and you know what that means. First, you need to dust off that leaf blower . Second, it's time for a new iPhone . Today, in its self-proclaimed "awe dropping" event, Apple announced the new iPhone 17 line, including the iPhone Air, along with the surprisingly feature-rich AirPods Pro 3 and three new Apple Watches.

There were no huge surprises in the slate, but the big announcements like the long-rumored iPhone Air and a revamped Pro phone prove that Apple is taking some big swings in terms of desig. And while the changes to the regular iPhone 17, new Apple Watches and AirPods are incremental, some of them are pretty damn exciting. I'm coming away with a lot more to be excited for than I anticipated.

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