Apple on Tuesday unveiled a new slate of iPhones, including a new Air-branded model that's less than a quarter inch thick.

The iPhone Air, which uses a 6.5-inch screen and a titanium frame, moves many of the important internals up into the camera bump, which Apple calls the "plateau," in order to make room for a larger battery behind the screen.

Apple claims the phone is its strongest design ever, despite its thinness, and says it's the most power-efficient phone it's ever made.

The iPhone Air will start at $999 when preorders open on Friday, September 12.

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Also announced Tuesday were iPhone 17 and iPhone 17 Pro, bringing refreshes to the rest of Apple's smartphone lineup. The Pro model fe

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