The team behind Louisville, Kentucky ’s Louder Than Life and Bourbon & Beyond festivals just made a big announcement about an even bigger investment in the city.

Festivals Pledge $1 Million to UofL Athletes

Danny Wimmer Presents (DWP) has announced plans to invest $1 million over the next decade to support University of Louisville student-athletes as they navigate the evolving Name, Image, and Likeness (NIL) landscape.

Merging Music, Sports, and Community

The partnership goes far beyond financial support. Student-athletes will have the opportunity to collaborate directly with DWP festivals, bringing the energy of Bourbon & Beyond and Louder Than Life into new spaces through social campaigns, community events, and cultural connections. It’s a way to merge Louisville ’s strong t

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