The popularity of name, image, and likeness(NIL) deal has grown exponentially over the last few years. Athletes that used to play college sports for no compensation outside of their scholarships are now enjoying big paydays. Auburn Tigers head coach Hugh Freeze has leaned into the new era with his team. Wide receivers Cam Coleman and Eric Singleton have made the most of it.

The Southeastern Conference(SEC) is one of the more lucrative Power 4 leagues in Division 1 sports. Big programs like the Texas Longhorns and Georgia Bulldogs have plenty of money to spend in the NIL space. It is one of the main reasons why schools like them are able to recruit the best players in their class almost every single season. However, they aren't the only big spenders.

Auburn is a popular program, even if

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