USF has just shaken things up, welcoming Rob Higgins back to campus as its new athletic director. The former Tampa Bay Sports Commission leader and USF alum is taking over from Michael Kelly , making him the first alumnus to hold the position. The university will officially introduce him at a press conference on September 22, launching a new chapter focused on both athletic success and strategic business growth. And Higgins didn’t waste time sharing his excitement, hinting at ambitious plans for USF. This move signifies more than just a new hire; it’s a clear signal that USF is ready to gain national recognition.

Well, Higgins arrives with over two decades of experience leading the Tampa Bay Sports Commission, successfully securing major events for the city, including Super Bowl 55, W

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