About two years ago, Peter Do had an epiphany. Maybe it was time for Peter Do, the person, he got to thinking, to not be so front and center with Peter Do, the brand which bears his name. “I never wanted to be the face of Peter Do—to be one of those very public founder-led labels,” Do said at his studio in Brooklyn’s Industry City last week. “I always wanted the codes of what I do to be the important thing.”

Now, that thought has come to fruition as Do launches a new label, called PD 168. While the PD is obvious, the 168 is the number of hours in the week, which should give you a clue where Do’s head is at: This is a functional, practical, intelligent collection of 20-or-so pieces, riffing on his modernist way with athleticism and tailoring, devoid of gender, and inclusive of sizing (

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