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Ohio State University President Ted Carter expects conversation about the Big Ten's revenue-sharing model.

Carter highlighted Ohio State's significant brand value, citing high TV viewership for its football games.

Future financial self-sufficiency could be challenged by rising costs related to athlete compensation for name, image, and likeness (NIL).

WASHINGTON -- Ohio State University President Ted Carter left open the possibility of changes to Big Ten Conference schools’ revenue-sharing arrangements and his own institution’s approach to how its athletics department is funded.

During a Tuesday, Sept. 9 interview with USA TODAY that also covered an array of Ohio State-specific and national higher-education topics, Carter addressed questions about two longstanding f

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