When the Professional Bull Riders Challenger Series pulls into the Resch Center this weekend, it’s not all that different than a major rock tour coming to town.

There’s a whole caravan of semis, anywhere from four to 15, filled with a full concert sound system, lighting grids, LED boards, pyro ... Hold on, pyro ?

“We have all the different elements that Metallica has but we put it and package it with bull riding,” said Robert Simpson, senior vice president of PBR. “We have pyro. We will do a full pyro show up there."

The sport’s brave cowboys, big ol’ bulls and the accompanying adrenaline rush when they cross paths are the main attraction at the sold-out event at 7 p.m. Sept. 13, but it’s also a full-blown entertainment production designed to keep the crowd into it from the minute

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