The new XPENG P7 is making its European debut at IAA Mobility.

The XPENG P7 is the firm's flagship sedan.

It's an eye-catching launch in its bright yellow livery and its designer Wang Tan thinks it should appeal to younger drivers, or at least drivers who are young at heart.

"So from here you can see it has a very good proportion and a very good attitude. And actually why we designed it. We want to to take this to our potential customer who is young, basically, not the young, it just means the age is young, maybe the mindset is young for the young people," he says.

It features three Turing AI chips with 2,250 TOPS computing power, enabling advanced language and vision plus AI models for semi-autonomous driving and intuitive cabin interactions.

XPENG claims its 800-volt charging platform recovers 525 km of range in 10 minutes.

The top-spec version of the P7 has a range of 820 km and accelerates from 0 to 100 km/h in 3.7 seconds.

It includes dual-chamber air suspension and a mobile central screen.

The arrival of so many high-tech Chinese cars is a concern for European car makers, who are having to respond to the competition.

Chinese brands are typically cheaper than their European equivalents and this is a troubling headwind for German car makers like the Volkswagen group, according to Jake Groves, assistant editor at CAR magazine.

Tim Rodie, motoring journalist and blogger, says: "It's still very much the feeling that you walk these halls the Chinese are dominating still. They've brought their A game as well. They're coming to Europe in vast numbers, bringing quality products at low prices. And I'd say 90% of the attendees here seem to be from Asia, so they're really keen to make inroads into the European market. It's a very, very wealthy market for them. So I think Volkswagen, and the European manufacturers still have their work cut out."

With a focus on technology and a lower price point, the European car makers are wary of the latest overseas competition.

IAA Mobility runs until 14 September.