In a significant return that feels both like a homecoming and a rebirth, H&M is set to officially reopen its flagship store at its original location on Shanghai's Huaihai Road. On Sept. 9, 2025, this re-engagement with a landmark site, which originally housed the brand's first mainland China store, is more than a simple relocation.

As H&M’s first brand experience center, the "House of H&M" redefines the boundaries of a traditional store with a 3,000-square-meter retail space. Beyond offering a full product lineup, the new location will feature a variety of unique elements, including an H&M&Café, an H&M Flower Shop, an H&M&SPACE for exhibitions, and an H&M Live-Streaming Studio. This immersive and surprising space is designed to provide consumers with a comprehensive and distinctive bran

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