Greggs is a staple of UK culture, and while the bakery chain is famous for steak bakes and sausage rolls, it is now branching out into a new direction with its first ever collection of homeware. Collaborating with Icon (formerly Beanbag Bazaar), the new range, including man-size sausage roll beanbags, a gaming chair and cushions, drops tomorrow, September 11 at 10am.
The six-piece range takes the most beloved Greggs products and turns them into squishy beanbag furnishings, perfect for students moving into halls this month. The full wacky range of beanbag products is sure to start up a conversation with any guests or flatmates during freshers week.
Icon says that 'there really is an item for every Greggs fan', in the new collection, which includes a reclining bean bag with built-in