More than two-thirds of consumers say they have a health goal to drink more water, according to Datassential’s Consumer Preferences platform. But they aren’t stopping there. Conversations about hyper-personalized, hormone-based nutrition, as well as sustainable restaurant and grocery options, lead food trends in 2025.

Americans aren’t just looking for healthier food options. They’re looking for more flavor, more variety and new tastes, according to the Datassential survey and a comparable study from Tastewise. Affordability is taking a back seat to better taste, exotic options and water that’s looking a bit different.

Taste takes center stage

Gen Z and millennials use social media more than older generations. Many see Instagram and TikTok as the best sources for news and understanding i

See Full Page