Iregret to inform you another fashion brand has pivoted to AI. On Tuesday, Ralph Lauren announced that they’re launching an AI styling assistant called “Ask Ralph.” According to a Wall Street Journal interview with David Lauren, Ralph Lauren’s son and the chief branding and innovation officer at the brand, the so-called “AI-powered fashion styling helper” is “trained on decades of Ralph Lauren archives and lookbooks” and “can suggest outfit options for events and answer vital fashion questions in natural language.” As of Tuesday, it’s already available on the brand’s app.

In the interview, Lauren acknowledged that not everyone would be thrilled with this feature, but said he’s fine with that. “It’s like putting a line on the runway. Part of fashion is exposing yourself with newness an

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