Apple unveiled its next-generation iPhone 17 lineup on Tuesday at its Cupertino campus, including a new ultra-thin “Air” model and a notable price increase for the Pro version.

The iPhone 17 series features four models, all with improved cameras and longer battery life compared to last year’s iPhone 16 lineup.

The big picture: Every iPhone 17 model starts with at least 256 gigabytes of storage, doubling the minimum storage of the previous generation. • The new iPhone 17 Air is the slimmest of the lineup, measuring just 5.6 millimeters thick, compared to 8 to 9 millimeters for other models, targeting trend-conscious consumers looking for both style and performance. • Apple CEO Tim Cook emphasized the company’s commitment to “raising the bar” with the iPhone 17 despite global trade cha

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