NEW ULM – How many people attended HermannFest last weekend?

It’s a question many in the city would like to know, but in New Ulm there is no reliable way to take attendance for this event or others like it. At least not yet.

During Tuesday’s Economic Development Authority (EDA) meeting, it was announced that the EDA and City of New Ulm were reviewing Artificial Intelligence (AI) platforms to help track tourism trend and the economic impact of events.

Economic Development Director Heather Bregel said with access to these AI resources the city and EDA could track where people visiting New Ulm from and where money is being spent.

Using these AI platforms, the city could identify how many cell phones are present as a specific event and where the phone’s user traveled from. The technology c

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