China's internet regulator said on Thursday it had ordered "warnings and strict punishment" to bosses at popular social media app Xiaohongshu over its online content, slamming "trivial" and "negative" posts.

Unlike China's Douyin -- TikTok's sister app -- or the micro-blogging site Weibo, Xiaohongshu leans heavily towards apolitical content such as lifestyle, travel, beauty and food topics.

It is seen as relatively less censored than other platforms: users can be found posting LGBTQ content and discussing the merits of women remaining single, topics often considered sensitive in China.

"Responsible individuals" at the Instagram-like platform would be punished after Xiaohongshu, known as RedNote in English, failed to "fulfil its main responsibility of content management", the Cyberspace

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