There I was sitting next to Apple’s head of worldwide marketing Greg ‘Joz’ Joswiak, as he actually implored me to try to break the new iPhone Air. I used all my strength, and the 5.64mm thin phone bowed (slightly), but did not break.

It takes a lot of confidence in your new ultra thin flagship to invite me to do that right in the middle of a filmed interview.

I asked Joz and John Ternus, Apple’s senior vice president for hardware engineering, all about the iPhone Air, which is the thinnest iPhone ever. I wanted to know some key things. Who is this for? What were the biggest challenges in designing it? And how did they decide on what trade-offs to make to bring the Air to market?

I was joined by TechRadar’s Lance Ulanoff for this two-part interview, and he actually got to bend the iPhone

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