In a world reshaped by AI and constant change, the ability to adapt comes down to one timeless advantage: creativity.

In this episode of The Speed of Culture, Matt Britton sits down with Victoria Lozano, chief marketing officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead.

From Crayola’s three-pillar strategy of products, experiences, and content, to the “Campaign for Creativity” and the rise of adults embracing creative expression, this episode explores how a 122-year-old brand continues to inspire all ages while staying true to its purpose.

Victoria, who has been with Crayola for over 16 years, shares how the company has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from

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