Today, Nielsen and Warner Bros. Discovery (WBD) announced a new multi-year measurement deal, covering measurement for all of WBD platforms. This new deal expands the partnership between the two companies as the media conglomerate gains key big data and advanced audience capabilities.

WBD will continue to use Nielsen’s big data + panel offering as currency for its ad sales transactions, including its upfronts and beyond. It will also take on new services in 2026, tapping into the measurement company’s advanced audience capabilities.

“From streaming to linear and live to on demand, we give Warner Bros. Discovery the data they need to grow their business,” Nielsen CEO Karthik Rao said in a statement. “We’re thrilled to extend our partnership so that we can deliver accurate data for Warner

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