Timberland has unveiled its newest global campaign, “Advice of an Icon,” starring Spike Lee .

In celebration of 50 years of Timberland’s Original Yellow Boot, the outdoor apparel and footwear brand has collaborated with three creatives: Lee, the British rapper Skepta and actress Kiko Mizuhara to embrace authenticity and artistry. The campaign hopes to push creative boundaries for multiple generations.

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“You have to have a work ethic,” Lee said in a statement about the campaign, which launched Thursday morning. “You got to put the work in. You can’t cheat that, if you’re cheating, you’re cheating yourself.”

The filmmaker has been a longtime fan of the brand, most recently wearing a custom-printed Knicks editio

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