HARTFORD, CT. (WFSB) - Is it too early to start shopping for Christmas? Experts say you may want to start now if you want to save money.

Ted Rossman is a senior analyst with Bankrate.

“Retailers have really leaned into this the past few years,” said Rossman. “Early holiday shopping is definitely a thing now. I mean, Black Friday comes in October. You look at Amazon Prime Day, Target Circle Week, Walmart’s holiday deals kick off. All these events usually start the first or second week of October, and that’s something that’s really changed within the past five years.”

Every year Bankrate surveys shoppers about when they plan to start holiday shopping. This year 49% of shoppers say they plan to start before Halloween. That includes 13% who started back in August and 11% who plan to start i

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