Vera Wang and David’s Bridal are back together again.

David’s Bridal Inc. and WHP Global, owner of the Vera Wang fashion brand, have formed a strategic partnership naming David’s Bridal as the global producer and retailer of Vera Wang Bride, a premium collection of wedding gowns and bridesmaid dresses and, soon, wedding invitations and stationery. This partnership marks the creation of an expansive Vera Wang Bride world, available exclusively at David’s Bridal.

In 2010, Wang signed an exclusive licensing deal with David’s Bridal for White by Vera Wang, which ended in 2020 due to the pandemic. Wang then signed a new 10-year partnership in 2021 with Barcelona-based Pronovias for Vera Wang Bride. According to WHP Global, the Vera Wang Bride partnership with Pronovias will transition to

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