Our digital universe is not balanced. What comes in influences what comes out. And that output is lopsided. Source: Walther, Claude. 2025

Artificial intelligence is used to generate everything from news articles to marketing copy. This pervasive AI influence comes with a troubling pattern: AI systems consistently favor content created by other AI systems over human-written text. This "self-preference bias " isn't just a technical curiosity. It's reshaping how information flows through our digital ecosystem, often in ways we don't even realize.

The Digital Echo Chamber

Recent research reveals that large language models exhibit a systematic preference for AI-generated content , even when human evaluators consider the quality equivalent. When an LLM evaluator scores its own output

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