The Mesa City Council is set to discuss citywide branding efforts at its upcoming strategic planning session.

The session will be held at 7:30 a.m. on Sept. 18 at 1333 N. Power Road. The council will discuss how to give Mesa a cohesive and modern brand identity, according to a council presentation.

The council presentation outlines the solution to addressing the lack of brand identity, which is developing a unified communications framework that reflects the direction of Mesa as a city and supports growth, investment and community pride.

Overall goals are to shift perception and fix reputation issues, unify messaging and identity, support long-term economic growth and increase brand value and recognition, according to the presentation. Benefits to achieving these goals include stronger c

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