American Gen Z spends 25% less time in nature than Gen X – because they don’t like going out alone and get too bored.
A poll, of 2,000 adults, revealed the average Gen Z adult averages just 49 minutes of outdoor time on weekdays, and mostly just to commute (24%).
This compares to Gen X who spend 65 minutes a day outside, with 67% of Gen Z admitting they can go days without stepping out the door.
Bad weather (25%), not having enough hours in the day (16%), and not liking to be alone (16%) were the main things preventing Gen Z adults from going outside. 6
The study was commissioned by Super, Natural British Columbia, the official tourism body of British Columbia, which has created a free digital tool, The Nature Rating [ http://www.thenaturerating.com/ ].
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