Mix two internet touchstones together and what do you get? We’re going to find out. LimeWire, the peer-to-peer file-sharing network, announced that it won the rights to the Fyre Festival brand in an auction. The company indicated it has no plans to use the branding for a music festival, but rather bought up the name and likeness mostly for the memes.

LimeWire said in a press release that it plans to “unveil a reimagined vision for Fyre — one that expands beyond the digital realm and taps into real-world experiences, community, and surprise.” It didn’t offer much for details, though it did set up a waitlist for early adopters to…whatever it is. In the meantime, the company is mostly just going ham selling Fyre merch .

That alone is probably enough for the company to turn a profit on

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