Carolina Herrera is in a Madrid state of mind.

Walk down Calle Alcalá in the Spanish capital right now, and you can’t miss model Vittoria Ceretti staring out from a monumental billboard for the brand’s new fragrance , La Bomba.

It turns out the giant ads dotted across town were a teaser for an even bigger statement: on Thursday night, when Herrera took over Plaza Mayor, one of the city’s top tourist attractions, to showcase its spring 2026 collection during Madrid Fashion Week.

Crowds gathered as guests including singer Becky G and actresses Lucy Hale, Sofia Carson and Alisha Boe arrived on a pale pink-covered runway. Karolina Kurkova delighted photographers by swishing the cape back of her minidress.

Patrons at local bar La Torre del Oro literally had a front row seat to the sunset

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