NASHVILLE, Tenn. (WSMV) - A billboard popped up in West Nashville this week aimed at Cracker Barrel reading “Fire the CEO,” and another restaurant chain is taking credit.

Steak N’ Shake took to the company’s official X account Thursday afternoon claiming responsibility for the billboard stylized to look like Cracker Barrel’s controversial rebranded logo. The company later rolled back the decision to change its branding after backlash.

Yes, we are responsible for this billboard.

Cracker Barrel's board has failed its shareholders. It has spent over a decade fighting with one of its largest shareholders rather than collaborating for the good of the company. CB has been at the forefront of the DEI movement at… https://t.co/gwF2BR5iBD — Steak 'n Shake (@SteaknShake) September 18, 2025

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