MILAN — Alberta Ferretti is returning to Milan’s luxury shopping district with a new flagship on Via Spiga 26.

The store unveils the new store concept conceived by creative director Lorenzo Serafini, who defined the opening taking place on Saturday “a crucial moment for the new course of Alberta Ferretti .” The unit allows the designer to present his own retail vision since taking the creative direction mantle last year, and “the renewed aesthetics of the brand.”

The store’s design “started from the iconic elements that for me define the new image of the Alberta Ferretti brand: lightness, timeless elegance, whispered femininity, and a celebration of individuality,” said Serafini. “The architectural and decorative choices were guided by these elements, from the division of spaces t

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