Detroit Lions defensive end Aidan Hutchinson steps off the field to front Hanes ’ latest campaign, bringing a new spin to the idea of comfort.

Created by independent agency Special US, “Never Uncomfortable” places the NFL star at the center of a witty ad series that taps into those all-too-relatable moments of emotional discomfort—awkward encounters, secondhand embarrassment, and even flashes of existential dread.

In one spot, Hutchinson unwittingly treats an unimpressed onlooker to one of his sack dance routines.

Another ad sees him inadvertently applying goth-style makeup instead of his usual game-face eye black. He finds relief in the comfort of Hanes’ sweats and underwear.

The campaign also features everyday people who revisit awkward moments, such as a woman who discovers her bo

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