According to the latest Nielsen Media Distributor Gauge for August, the return of football action at both the college and professional levels gave media conglomerates, including The Walt Disney Co. and Fox Corp., a much-needed boost.

The latest report, which examines total viewing consumption through television screens by media distributors across broadcast, cable, and streaming, found that Disney and Fox had the two largest month-to-month gains, up +0.3 and +0.2 share points to stand at 9.7% and 6.7%, respectively.

ABC affiliates saw a +4% bump, while ESPN registered a +25% gain primarily as a result of college football’s return, with pre-season NFL football sprinkled in. Meanwhile, Fox affiliates were buoyed by a +14% gain as a result of the return of the sport.

Examining the rest of

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