After co-headlining a show at the Pine Knob Music Theatre in July, I Prevail got smaller on Thursday night, Sept. 18, to launch its latest album.

The Oakland County-based heavy rock quintet took over the Crofoot Ballroom in Pontiac for a five-hour celebration that began with a VIP party for about 350 fans. They received a first listen to I Prevail’s fourth studio album, “Violent Nature” — which comes out Friday, Sept. 19 — as well as free T-shirts and posters.

They also had a chance to tour through an exhibit of I Prevail memorabilia set up in the venue’s Pike Room, which included instruments, posters, gold record certifications, Grammy Award nomination certificates, apparel and more.

I Prevail closed the night with a performance, following sets by fellow Oakland County band We Came As

See Full Page