Victoria’s Secret is ready to be sexy again — and that’s nothing to be ashamed of, according to its new boss.
The iconic lingerie maker has added new items to a risqué underwear line which its CEO Hillary Super — tapped last year to fix the brand — describes as “very unapologetically sexy,” according to a report.
Six years ago, the company distanced itself from its sultry Angels – even canceling their famous fashion show for five years – as it got swept up in the #MeToo movement and mired in the sordid Jeffrey Epstein scandal. 6
Now, Victoria’s Secret is leaning into its original DNA.
“The brand got a bit watered down,” Super told The Journal. “Decisions were made out of fear.”
Her predecessor Martin Waters, who surrendered the CEO seat to Super last year, frankly agrees.
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