LONDON — Lacoste is serving up style and sport at Selfridges with a tennis-inspired café celebrating the launch of its tennis skirt-inspired bag, The Lenglen.
Open until the end of the week under the Duke Street Canopy, the pop-up transforms the café into a courtside experience.
Interiors nod to the French brand’s fall 2025 runway show, which took place earlier this year on Roland Garros’ center court — with design cues drawn from the iconic red clay. French bakery Miel created a bespoke menu of tennis-inspired food and beverages to add to the allure of the experience.
This is not Lacoste ’s first partnership with the department store. The brand held a summerlong takeover last year. “Since our activation of Selfridges during summer 2024, we have nourished key moments with Se