ABC’s decision to pull Jimmy Kimmel Live! over the host’s comments on the shooting of conservative activist Charlie Kirk has become the latest flashpoint in the U.S. culture wars, but advertisers are sitting this one out.

Late-night heavyweights including Stephen Colbert and David Letterman have rushed to the defense of Kimmel, and free speech itself, while President Trump has reveled in the news.

However, as noise from Hollywood and Washington grows louder, the marketers and media buyers who bankroll late night are staying quiet, mapping out their steps in an America where FCC oversight looms large.

ADWEEK contacted seven top brands that regularly advertise around Jimmy Kimmel Live, but at the time of writing none had responded.

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