The Dog Stop, an all-inclusive dog care franchise, is set to make its New Jersey debut with a new location opening this week in Morris County.

The 10,000-square-foot facility at 977 Valley Road in Long Hill will have a grand opening celebration on Saturday.

The event will include food trucks and treats for four-legged guests. The celebration will run from 10 a.m. until 2 p.m.

Behind this expansion are longtime friends turned business partners Rob Lax and David Weinberg.

Lax brings more than 25 years of experience as a certified dog trainer, having raised and trained guide dogs for the blind through The Seeing Eye in Morristown.

“Dogs have been at the center of my life since I was a kid. I’ve trained dozens of Seeing Eye dogs and built my career around helping people through my conne

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