Local businesses that rely on summer weather and tourists are preparing for the fall and winter months ahead.

“Our business is almost like 50% in the summertime. Maybe sometimes a little more,” said Mike Soltan who is the owner of Mission Beach restaurant Kojack’s.

Tourists and their purchases help fuel many businesses in San Diego.

“I’d say that or a little over $100 per day,” said Austin who is visiting San Diego.

The tourism industry is expecting a downturn in 2025, and that is causing some concern.

The anticipated slowdown comes after positive data in Fiscal Year 2024, when 32 million people visited San Diego with a total economic impact of $14.8 billion, according to the San Diego Tourism Authority. Experts say that 2 million more people visited San Diego than the prior year.

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