On the occasion of the Hindu festival of Diwali, Axis Bank launched its new advertisement campaign ‘Dil Se Open Celebration 2025’. What surprised everyone was that in the middle of Diwali lights and Navratri celebrations, suddenly Santa Claus makes an entry.

Obviously, this is the same Santa who is usually considered a symbol of Christmas. By inserting Santa into Hindu festivals, the attempt seems to be to give the message that festivals belong to everyone and celebrations should go beyond the boundaries of religion. In other words, the same old sermon on secularism delivered specifically during Hindu festivals.

In the video, the advertisement shows a Garba dance going on during Navratri, when suddenly Santa Claus enters. Axis Bank used this concept to promote its offers, which will run

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