This is a big season for Leeds United.
Having witnessed a previous ownership group squander what represented a golden opportunity to consolidate Premier League status, 49ers Enterprises are not about to do the same.
Insiders insist the consortium has big plans for Leeds. The ambition, within three years, is to position the club in the tier below Newcastle and Aston Villa in the Premier League, spending consistently across summer transfer windows while excelling in data recruitment and becoming one of the most productive academies in the north.
Running parallel to that is the planned expansion of Elland Road to a modern, 53,000-seater stadium with enhanced corporate facilities, which is seen as pivotal to the 49ers legacy.
It sounds like an impressive blueprint but a significant propo