×Social Cig

Social Cig

When it comes to creating music, Milwaukee’s Social Cig creates big-hearted skate rock anthems that sound best with the volume turned way up. A typical Social Cig song includes a healthy dose of guitars, drums and bass. There’s little electronics, just pure, unabashed DIY rock and roll.

“It's somewhat indie surf rock, but I don’t surf,” says singer-songwriter Parker Schultz, who started the group in 2019. “I've grown up skateboarding, so that definitely fit my identity a little bit more. It just sounds like it’d be in a Tony Hawk Pro Skater game. I just love catchy melodies, so anything that's really catchy and fun to sing, and just getting weird with it as of lately too, just really fits into the idea of skate rock or Midwest skate rock.”

That sound has evolved

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