GPs across England to take “three strikes and rethink approach” after three appointments - as Jess’s Rule rolled out nationwide to prevent avoidable deaths

Move will save lives and help catch serious, deadly conditions earlier, particularly in young people

Named after Jessica Brady, who tragically died of cancer aged 27 after twenty appointments at her GP surgery failed to diagnose her condition

Patients with a potentially deadly illness will be diagnosed sooner through a new life-saving patient safety initiative called Jess’ Rule that is being rolled out across the NHS in England today [23 September 2025].

Jess’s Rule is named in memory of Jessica Brady, who died of cancer in December 2020 at the age of 27, and will help avoid tragic, preventable deaths as GPs are supported to catch p

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